What is SEO? Search engine optimization is the process of improving the visibility of a website in organic search results. SEO focuses on the types of content that users look for and on the way search engines index websites. By optimizing a site for these different search engines, you increase the likelihood of receiving new, high-quality traffic to your website. While SEO technology continues to advance, some basic elements are still the same.
To begin with, SEO requires a commitment of time, action, and daily effort. The goal is long-term success. In 1996, Bill Gates predicted that “content is king.” Today, content is king. Google users are delighted when the search results serve their needs the best. That’s why the number one job of SEO is to produce great content. Once a site has a good website design and content, it’s likely to rank higher than a site with poor or non-existent content.
First, SEO involves keyword research. For mid-sized and small businesses, this means targeting long-tail keywords that have low to medium keyword difficulty. Once you’ve chosen a keyword set, you must write content around it. Keyword research is critical to the optimization process for any marketing content. In addition to SEO, keyword research is essential for creating a well-optimized website. It’s also essential to understand the type of audience that you’re targeting.